Let me guess—you didn’t become a birthworker because you love selling stuff.

You got into birthwork because you care deeply about people.
Because you know your support can change lives.
Because holding space through birth, postpartum, and lactation is sacred work.

But now that you’re running a business, you’ve probably been told you need to “market yourself.”
And suddenly everything feels…gross.

Let’s go ahead and address the elephant in the room:

Being a doula is sacred. It’s life-changing. It’s purpose-driven, heart-led work.
But somehow, when we talk about it in the business world, it gets shoved into the "cute side hustle" category.

Nope. Not today.

The last thing you want is to sound like a robot, feel impersonal, or turn your sacred work into some kind of assembly line.

Automation isn’t the opposite of care.
It’s the structure that protects your capacity to care.